The rise of Die Antwoord

Friday 5 February 2010
CATEGORY: Uncategorized
(6 comments) /

Update: 1-5 Feb stats for Die Antwoord site:

3 mil hits
106k visits
80k unique users

In my other life, I run a company that helps people and organisations get in touch with their crowd. Ie Digital marketing, social media etc. Die Antwoord‘s rise is a classic case study in how new media can help propel talented band to the top.

Below, you can get an Idea of the traffic I’ve had since Die Antwoord blew up.

From that article -

History of Die Antwoord on the Interwebs

April 2009 – Die Antwoord gets a Buitekammertjie on the Watkykjy site featuring 4 free tracks to download.

May – December – A number of South African blogs write about Die Antwoord, more free tracks appear on Watkykjy.

October 5 – Vice magazine writes about Die Antwoord saying that No band from South Africa ever makes it

November – the notorious video in the Taxi appears on Vimeo.

December – Zef side Video appears on Watkykjy and YouTube

January – 13 th, 14th Enter the Ninja appears on Watkykjy and YouTube, and new Website launches with entire album free to stream

January 29ths feature on the Vivalavinyl message board and theB9.com message board. Possibly also the 4schan message board.

January 31st – discussion begins on the Hipopinion message board
.
Feb 1st – The Antwoord reaches tipping point. Web searches increase dramatically, Twitter as well. 15:00 The UK Guardian music blog writes about Die Antwoord. Boing Boing writes a first article on Die Antwoord at 10pm US Eastern time.

Feb 3 – Griffin, who runs Watkykjy reports that he already had 120 GB of data served by their server for the Die Antwoord website.

Read more here.

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Related deployments:

  1. Die Antwoord offers some rude solutions
  2. America discovers Die Antwoord
  3. I’m a Ninja – Die Antwoord
  4. Rich bitch by Die Antwoord
  5. What is Zef?

6 Responses

  1. griffin says:

    Make that over 300gb for Watkykjy. I had to upgrade my hosting package today to cater for 700gb. Die Antwoord stood on over 2 terabytes a day or two ago.

    The stats for http://www.dieantwoord.com is staggering. Will get that to you shortly, but they had over 250gb traffic in a single day. I don’t even want to mention the amount of unique visitors and views. You will have to rinse your eyes out with bleach.

  2. Kameraad Mhambi says:

    Ha ha, no tell us. How many uniques!

  3. [...] they first appeared at The UK Guardian music blog and Boing Boing (for a detailed web history check this) increasing traffic to their homepage and making them hot topics on blogs and twitter. They [...]

  4. [...] they first appeared at The UK Guardian music blog and Boing Boing (for a detailed web history check this) increasing traffic to their homepage and making them hot topics on blogs and twitter. They [...]

  5. That’s insane traffic!!! Can just imagine those uniques!

  6. Stix says:

    And now they are so big they could tell their record lable to go and fuck themselves. Awesome!

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