New Pepsi add for South Africa World Cup

Monday 1 March 2010
CATEGORY: art & culture
(5 comments)

Shifting the goal posts? Sent to me by my friend Murray Hunter, what do you make of it? One comment from me, that Djembe in the shot is not South African. South Africa does not have Djembe’s. And where’s the Vuvuzela’s?

Related deployments:

  1. England and South Africa win the Ashes
  2. Mhambi’s 2008: Twice bitten by South Africa, once comfortably numb
  3. The 74 Lions in South Africa
  4. Zapiro is guilty of being a cartoonist in South Africa
  5. Xenophobic time bomb after World Cup?

5 Responses

  1. AliceInWonderland says:

    ja-nee.
    die eerste ding wat my opgeval het was hoe skoon al die arm mense in die advertensie is.
    mooi so.

  2. pamsykes says:

    Africans have such great rhythm, hey? And SO community-spirited. Oh, and I love how they cleverly put their markets FAR away from anywhere that people actually, you know, live.

  3. pamsykes says:

    Uh, pre-emptive caveat in case someone earnest misinterpets me: the above=sarcasm.

  4. BigBlue says:

    Nice they’ve shown the true spirit of Africa, Lie cheat and steal in everything we do. This world cup has two extremes.

    1) A great success

    or

    2) A great stuff up

  5. SAChoirgirl says:

    This is so funny! Full of problematic stereotypes and huge issues of representation, but very funny, perhaps partly because of that.

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